Create a Social Media Content Calendar
Your social media presence is defined by the content you create and post. There is a lot of planning and designing that goes into your content for your page and it can be a daily task. The best way to stay ahead and build a successful page is use a content calendar. A content calendar can help frame your business plans of how and when you want to share and promote across your social media platforms. The calendar can be simply put together using an Excel sheet.
Post Positive Reviews and Rating
Positive reviews and ratings play a major role for e-commerce businesses’ success. Featuring ratings and reviews on your social media page can create social proof and build trust. After receiving positive feedback from customers, take a screenshot and post it on social media. Also, email customers a few days after a delivery of your product and ask them to leave reviews. Reward customers with loyalty points for leaving reviews. Another tip when creating social proof is look at your brand mentions and relevant hashtags related to your business and products. There might be content made by customers that you can use for your own page. This will reduce creating content and build trust with your e-commerce brand.Use Videos
A big change in technology is the accessibility of mobile internet and the affordability of smartphones. People now have access to endless amounts of information right at their fingertips. The advances in technology have shifted towards an increase in mobile usage and videos have become the leading content format. Adding video content to your content calendar would add variety. Also, there is a lot more flexibility when making videos.