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Welcome to Voices in PR. Today’s guest is Amanda Williams, Director at Yellow Panda Agency. Amanda Williams is a vibrant public relations and corporate affairs professional. Prior to founding the public relations, leadership marketing agency Yellowpanda in 2017, Amanda made headlines as a rising star in the federal government’s media team. Yellow Agency specialises in […]
Welcome to Voices in PR! Today’s guest is Caitlin McCall, Founder and CEO of educational platform, Eco-Conscious Diver (eco-consciousdiver.com). Caitlin saw that the scuba diving industry had a need for marine conservation resources, so she used her background in Advertising and Communications to create a digital community and learning resource center. Eco-Conscious Diver was created […]
Written by Yuru Tang, input with Ron Stefanski Nowadays, social media has become one of the most effective tools for PR professionals to connect with journalists, editors, and producers, which can significantly facilitate relationship building between PR experts and media. The following tips can help you to communicate with media professionals through social media platforms. […]
Written by Yuru Tang, with input from Emma Haddad Companies leverage PR to build good relationships between companies and stakeholders. The outcomes of PR campaigns might not be as directly and quickly as marketing campaigns which can boost ROI in a few weeks. However, businesses still invest billions in PR because it brings a […]
Written by Rebecca Hirsch, with Input from Samson Haileyesus Successful Public Relations Examples 64. PR Firm If you don’t think you can handle your outreach yourself, you can hire a PR Firm. They can help you set up your efforts, provide you with analytics, and use their connections to get you some exposure. 65. Templates […]
Written by Rebecca Hirsch, with Input from Samson Haileyesus 47. Perfect Before You Pitch Don’t send out a press release until you’re sure that the product is done. Although there are always changes that can be made after, you don’t want to have negative reviews from a poorly made product that you rushed out. 48. […]
Welcome to Voices in PR! Today’s guest is Shekinah Monee, founder and Senior Brand Strategist of Perfect Vision PR. Shekinah Monee is a Brand Strategist, Blogger, and Influencer. This international MBA recipient is a former Executive Director of two preliminaries for Miss America, and is now serving on the Miss NY Board of Directors and […]
Written by Rebecca Hirsch, with Input from Samson Haileyesus 31. Awareness Days Awareness days happen all the time, and it’s important to use them to boost your relevancy. For example, if one of your campaigns is related to wellness, perhaps you can do something on stress awareness week. 32. Anniversaries Notable anniversaries are a great […]
Written By Rebecca Hirsch, With input from Samson Haileyesus. Tips for Getting Publicity part 2 22. Photos Include a great picture in every post. A good picture can take up a lot of space without having to cost a lot to produce. A great image makes for a better, more interesting story, especially when paired […]
