1. Promote Health and Safety
Due to the pandemic, consumers have been purchasing more health-related products, like hand sanitizer and immunity boosters. Consumers who perceive brands of being safe and promote minimizing unnecessary risks have sparked their interest. Consumers are 57% more likely to support a brand that promotes healthy products over a brand that doesn’t.
2. Value Based Spending
The Black Lives Matter Movement along with COVID-19 has increased value-based spending among U.S. consumers. Consumers are not only looking to support Black-owned businesses but purchase items from local businesses who have similar values. Consumers want action and are looking for brands to drive the change in the industry and community. This will humanize your brand, earn good will, and trust from your consumers and stakeholders.3. Creating Connections Online
Shutdowns have made it very difficult for businesses to get the foot-traffic they need through their stores. It’s important to put additional attention towards your website and social media channels because right now that is the front door to your brand or business. Investing into e-commerce, virtual events, online channels, and content will help you become more discoverable with consumers and increase engagement with your brand.