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Written by Yuru Tang, with input from Emma Haddad Companies leverage PR to build good relationships between companies and stakeholders. The outcomes of PR campaigns might not be as directly and quickly as marketing campaigns which can boost ROI in a few weeks. However, businesses still invest billions in PR because it brings a […]
Written by Jessika McComb, Input from Kristin Carpenter The pandemic has proven that public relation professionals need a strong communications strategy and a crisis communication plan in place to achieve a stronger position after the pandemic. Also, the power of the pivot will be key for your brand. PR professionals must learn how to adapt […]
Written by Jessika McComb, Input from Jared Atchison Social media platforms have opened new opportunities for e-commerce businesses allowing them to market products and sell them directly. Brands and individuals have been setting up their shops exclusively on social media platforms. E-commerce businesses can’t afford to sell products on their website alone anymore, so it […]
Welcome to Voices in PR! Today’s guest is Demia Doggette, creator and director of the PR firm, The Couture Agency. Demia saw that Black women-owned businesses were not getting the recognition they deserved, so instead of complaining about the problem, she decided to create a solution. The Couture Agency was created in 2017 and has […]
Written by Jessika McComb, Input from Jon Clark New brands just entering the market should have a public relations strategy in place in order to gain attention from potential customers and industry professionals. Unfortunately, new brands in the beginning stages sometimes don’t have the budget for PR. Check out below the most effective PR tips […]
Written by James Khoo, with input from Mickie Kennedy We are living in uncertain times, but these unprecedented changes may produce immense opportunities. A divisive political climate has driven trust in the media to be at an all-time low. And due to this lack of trust, power continues to shift away from mainstream media to […]
Written by Jessika McComb, with Input from Kavita Social media platforms are a perfect way to promote or market your brand. It creates attention to your brand and connects with customers around the world. There’s a lot more that goes into social media marketing than just creating an account and posting content. You will need […]
Written by Jessika McComb, with Input from Ying Lin Before heading into 2021, look back at your customer campaigns and note the ones that worked, the ones that didn’t, and what platforms provided the best results. Instagram has recently added a few updates to their platform which will contribute to new trends. It’s important to […]
Welcome to Voices in PR! Today’s guest is Natasha Dressler, founder and Publicist of Natasha Dressler PR. At a young age, Natasha loved to write and network. This is how her passion began, ultimately leading her to a successful career in Public Relations. Natasha Dressler started her own PR firm in January 2020 and has […]
Written by Rebecca Hirsch, With Input from Rachel Strella Making a social media presence is easy, but using it effectively is much harder. Consider these tips to help you create a social media presence that will grow your audience. Social media is used by all industries to communicate. There’s no shortage of articles that offer […]
