Written by Jessika McComb, Input from Jon Clark New brands just entering the market should have a public relations strategy in place in order to gain attention from potential customers and industry professionals. Unfortunately, new brands in the beginning stages sometimes don’t have the budget for PR. Check out below the most effective PR tips for new brands.

Create Stories, Not Press Releases

In the beginning, an issue brands may face is creating press releases they feel are newsworthy. This can come off as if the company is trying too hard and can create a reputation in line dullness and irrelevance. A way to work around this issue is by taking a customer-first approach. A great way to engage with your audience is by crafting a memorable story. The story should be authentic to your brand, highlight a problem you solved, and the value you bring to your customers. The customer-first approach works with content creation and PR.

Be Responsive by Building Relationships

Creating a cultivated media relationship will help your PR strategy in the digital world where relationships are transactional and results oriented. It’s important to avoid being unresponsive, dismissive, or irritating to members in the press because it can result in a loss of connections. Make sure to take the time and effort to be a reliable and credible source in the media by creating timely stories and relevant comments on related topics.

Create a Media or Press Page on Your Website

Creating a media page on your website can be a  great tool to build brand authority and credibility.. The PR media page can contain information such as company bios, brand history, relevant facts, and press releases. The media page will also show serious visitors about your brand. Remember, there needs to be a purpose to everything included in your media page with the goal of cultivating a professional brand image.

Be A Guest Speaker on A Podcast

Research podcasts that your target audience listen to and ask to be a guest. A podcast may not be a part of your content strategy, but it doesn’t hurt to ask to be a guest on a reputable podcast in your industry. There is no need to be nervous when reaching out because most of the time podcast hosts look forward to conversations and interactions with other people in the  industry with them.

Find Influencers That Fit with Your Brand

Try to focus on micro influencers instead of big-name influencers. Micro influencers have fewer followers, but tend to be more respected in their industry. They have devoted their energy to a specific audience who have similar interests. Plus, micro influencers aren’t always in it for the money and are often willing to work for mutual benefit arrangements. Headquartered in New York City, Bao Communications is a full-service bilingual PR Agency specializing in social media, media relations, content creation, and influencer marketing. We serve local, national, and global clients in the United States and China.
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