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Welcome to Voices in PR. Today’s guest is Amanda Williams, Director at Yellow Panda Agency. Amanda Williams is a vibrant public relations and corporate affairs professional. Prior to founding the public relations, leadership marketing agency Yellowpanda in 2017, Amanda made headlines as a rising star in the federal government’s media team. Yellow Agency specialises in […]
Welcome to Voices in PR! Today’s guest is Caitlin McCall, Founder and CEO of educational platform, Eco-Conscious Diver (eco-consciousdiver.com). Caitlin saw that the scuba diving industry had a need for marine conservation resources, so she used her background in Advertising and Communications to create a digital community and learning resource center. Eco-Conscious Diver was created […]
Written by Yuru Tang, input with Rich Kahn If you are running a small business, it is unlikely to spend too much money on hiring PR professionals or cooperating with PR agencies. However, you can do PR by yourself by following the simple do-it-yourself PR tips. Keep up with your industry The first thing you […]
Written by Emily Gordon, input from Christina Newberry Prior to the rise of social media, small businesses were required to become savvy on their own. Each small business had to come up with strategic ways to market their product by implementing creative, eye-catching advertisements. Some may even say there was an inherent sense of competition […]
Written by Emily Gordon, input from Yorke Communications Social media platforms are unlike any form of communication our world has been faced with as it allows for constant global communication. Thanks to the usage of social media, users are now able to share content across the globe in seconds. This is beneficial as it allows […]
Written by Emily Gordon, input from Csek Creative Social media users are presented with an influx of content regularly. However, when followers feel as if they are being overwhelmed with posts they become disinterested and unfollow accounts. Therefore, when managing a social media platform it is imperative to consider quality over quantity. What you post […]
Written by Yuru Tang, input with Ron Stefanski Nowadays, social media has become one of the most effective tools for PR professionals to connect with journalists, editors, and producers, which can significantly facilitate relationship building between PR experts and media. The following tips can help you to communicate with media professionals through social media platforms. […]
Written by Yuru Tang, input from Patrick Holmes 96% of consumers are unlikely to make a purchase decision when first visiting a website. However, if a brand interacts with these consumers afterwards, the odds that they return and take an order will greatly increase. Targeting ads to those people who have shown interest in the […]
