Written by Rebecca Hirsch, with Input from Samson Haileyesus
Successful Public Relations Examples
64. PR Firm
If you don’t think you can handle your outreach yourself, you can hire a PR Firm. They can help you set up your efforts, provide you with analytics, and use their connections to get you some exposure.
65. Templates
Planning and executing your PR outreach can be confusing. Luckily, the internet has plenty of great, free templates available for you to download and use.
66. Integrate PR with Communications Tools
Don’t keep your PR and your other communication efforts separate. Effective outreach means consistency in theme and messaging. For example, media clippings should be on your website and your social media. It helps to have someone dedicated to handling communications.
67. Celebrity Endorsements
A celebrity endorsement has some great returns. Try to find new and upcoming talent to promote your business, and make sure you have a good contract. If they make it big and get better offers, they might not stick around, but a great contract can help avoid that. Design a wide range of events for your celebrity to be involved in or to maximize their efforts. Make sure you own any photos that might be taken.
68. A ‘Day in the Life’ Piece
The media loves human interest stories, especially in local communities. The local media would love to know about the day-to-day operations, and this can help demonstrate transparency and give your company a human face. Make sure they get one-on-one time with your best employees.
69. Send Samples to the Press
When launching a new product, send it out to potentially interested reporters first. An advanced sample can help drive good reviews and create more buzz about it among your customers. Testimonials are always better.
70. Break a Record or Reach a Milestone
Choose a record relevant to your business and try to break it. This will generate hype for your business, and help attract more customers. For example, a burger restaurant might want to create the widest burger. Invite local personalities to try out your record-breaking product, and get even more exposure.
71. Mascots
A mascot can mean having a face for your business. A recognizable one can even bring customers to the door. Everything from insurance companies to fast food places to computer makers all have some kind of mascot. Make sure your mascot relates to something specific about your company.
72. Keep Up
Stay informed about everything relevant to your industry. Subscribe to reputable news outlets, and read as much as you can. Your knowledge can make you a sought after resource on developing stories.
73. Assign a Spokesperson
Although PR work is a team effort, one person should be available to respond to any and all queries related to your business. They need to be assigned the job of speaking to the press so that they can be fully on-message should anything arise. That person needs to be the go-to person for anything media related. Don’t forget to put their contact details in all press releases.
74. Your Customers Are Brand Ambassadors
Your customers can promote your brand. They use your products/services, which makes them ideal for endorsements and testimonials. They can engage with any potential customers by taking them through what it is you do, and why they use you rather than someone else. Word of mouth is the best form of advertising..
75. Publicity Stunts
Everyone pulls a publicity stunt. The aim is to keep people talking about you, and thus increasing your brand exposure. The best stunts are eye-catching and creative, while also relating to your product. Make sure that your stunt is legal and non-offensive to any related parties.
76. Make it Personal
Make your products personal for your customers. Put customer’s names on merchandise, or let them customize certain aspects of the product. Personal service sells very well.
77. Use Existing Ideas
You don’t need to reinvent the wheel with content. Find a way to relate the current trends to something you’re already doing, or share some memes about your workplace on social media.
78. Take Risks
Taking risks is important in entrepreneurship.You need to be ready and able to take a risk in order to succeed. Don’t wait for someone else to do it for you.
79. Make Great First Impressions
You make first impressions every day. Success is measured by the impressions you create in interviews, phone calls, and meetings. Don’t forget that every potential customer has a first impression as well, so keep your website and your social media profiles organized and pleasant.
80. Keep Your Ego in Check
The moment you talk to anybody, whether on the phone or face-to-face, it’s important that you seem confident without seeming arrogant. Don’t let your ego make you sound like someone unenjoyable to work with, or make you into someone who can’t handle criticism.
81. Always be Positive
Don’t let your messaging be depressing. Your PR should inspire change and hope, not despair. Work on calls to action, and stress your positive attributes
About Us:
Headquartered in New York City, Bao Communications is a full-service bilingual PR Agency specializing in social media, media relations, content creation, and influencer marketing. We serve local, national, and global clients in the United States and China.