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Written by Emily Gordon, input from Yorke Communications Social media platforms are unlike any form of communication our world has been faced with as it allows for constant global communication. Thanks to the usage of social media, users are now able to share content across the globe in seconds. This is beneficial as it allows […]
Written by Emily Gordon, input from Csek Creative Social media users are presented with an influx of content regularly. However, when followers feel as if they are being overwhelmed with posts they become disinterested and unfollow accounts. Therefore, when managing a social media platform it is imperative to consider quality over quantity. What you post […]
Written by Yuru Tang, input with Ron Stefanski Nowadays, social media has become one of the most effective tools for PR professionals to connect with journalists, editors, and producers, which can significantly facilitate relationship building between PR experts and media. The following tips can help you to communicate with media professionals through social media platforms. […]
Written by Yuru Tang, input from Patrick Holmes 96% of consumers are unlikely to make a purchase decision when first visiting a website. However, if a brand interacts with these consumers afterwards, the odds that they return and take an order will greatly increase. Targeting ads to those people who have shown interest in the […]
Written by Yuru Tang, with input from Emma Haddad Companies leverage PR to build good relationships between companies and stakeholders. The outcomes of PR campaigns might not be as directly and quickly as marketing campaigns which can boost ROI in a few weeks. However, businesses still invest billions in PR because it brings a […]
