Written by Jessika McComb, with Input from Kavita Social media platforms are a perfect way to promote or market your brand. It creates attention to your brand and connects with customers around the world. There’s a lot more that goes into social media marketing than just creating an account and posting content. You will need a marketing strategy in place to ensure that people are connecting with your brand. A call-to-action button or CTA will motivate your audience to open the link to your website or app to buy new products or services. Adding a CTA is key to generating leads for your brand and helps people engage more with your content. It is also helpful because it’s trackable and adds purpose to your content.

1.   When asking to do something, be clear

CTAs work best if they are clear, short, and simple. Make it easy for the customers by directly asking them to buy your product or like the post. Simply asking is the best way to get your customers to take action.

2.   Make the CTA sound urgent

People are more likely to respond to your CTA if it sounds urgent and think the products or services are only available for a limited time. Using CTAs like “act now before it’s too late” or “don’t miss out” will work better instead of terms like call or buy now.

3.   Customize CTA for each platform

Every social media platform is different and so are the people using them, so make sure to customize your CTA for each one.

4. Use images

Using images for your CTA is the best way to encourage people to take action. Use Canva to create and edit images.

5.   Drive people to take action

Most CTAs want users to like a post or look for the link in the bio but you need to do more than that. You need to think of a creative way to engage with viewers and create a CTA to follow that.

6.   Write the CTAS from the user’s view

Users follow brands because they are looking for relevant content and news about the products or services. The CTA should do the same for people. If your followers don’t see a purpose in your CTA, they won’t take action.

7.   Strike a balance between humor and formality

A CTA is an attachment in the caption on your social media post where you can add some humor to entice people to take action. Try not to sound too formal or business-like because some people may take that as being rude. Have a balance between humor and formality when writing a CTA.

8. The landing page must carry forward the message of the CTA

Your CTA shouldn’t have full details. This will force the readers to take further action to learn more. Once they take that step, make sure it is worth their time because if they see something different, they could lose trust in your brand.

9.   Reflection

A few things to consider with your CTA is keep your voice short, a bit humorous, and clear. Also, use the second person when writing the CTA. The location of the CTA should be in a place where users can easily find it. Lastly, the CTA should engage with users and be in line with your brand.
Headquartered in New York City, Bao Communications is a full-service bilingual PR Agency specializing in social media, media relations, content creation, and influencer marketing. We serve local, national, and global clients in the United States and China.
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