Voices in PR ft. Caitlin – Combing Your Skills and Passion

Welcome to Voices in PR! Today’s guest is Caitlin McCall, Founder and CEO of educational platform, Eco-Conscious Diver (eco-consciousdiver.com). Caitlin saw that the scuba diving industry had a need for marine conservation resources, so she used her background in Advertising and Communications to create a digital community and learning resource center. Eco-Conscious Diver was created […]

How Social Media Benefits Small Businesses

Written by Emily Gordon, input from Christina Newberry Prior to the rise of social media, small businesses were required to become savvy on their own. Each small business had to come up with strategic ways to market their product by implementing creative, eye-catching advertisements. Some may even say there was an inherent sense of competition […]